Educational content is becoming more important as nurturing relationships with your target market is a key marketing goal for any company. A webinar marketing strategy is a popular way to share your knowledge with prospects.
Webinar marketing can be a great way to market your business.
Webinars are a great source of valuable, free information in 2019 because you can listen to experts at your home. Awesome.
Webinars are a favourite of both marketers and business owners.
Six Steps to Promote Your Next Webinar
Promoting your webinar to as many people as possible is the main goal of webinar promotion. These are the steps to help you reach your audience and increase registrations.
Select a topic
It is important to start thinking about webinar promotion during the planning phase. It concerns the question that you will be highlighting. It should be engaging and address the urgent needs of your audience.
Find out what your audience is looking for, and give it to them. Engaging topics will simplify the advertising process and save you time proving the webinar’s value.
This is how you can find out what questions your prospects are most interested in.
Search for traffic-generating keywords
After you have decided what topic to cover, add traffic-driving keywords. This is a crucial step if you want to leave the landing pages with webinar recordings available after they are hosted.
You can improve your video’s organic visibility by optimizing its title or description to include the correct keywords. It will help you increase long-term organic traffic for your webinar.
Useful tools
An SEO tool such as Serpstat and Ahrefs can help you find keywords. Using Serpstat will make it easy to find the right pattern. Click on Search and enter your target phrase. Go to the Similar Keywords section from the Overview.
All search terms that are semantically related to your query phrase will be displayed. You can choose the keywords that best suit your topic and have the appropriate search volume.
Analyze your audience
A well-targeted action plan will be possible when you understand who is most likely to view your webinar. Before you plan a webinar, analyze your audience.
You can access the demographic data for your audience if you have already used Google Analytics. Its reports are limited, and you should contact your sales team to get more information about your buyer persona.
Choose the perfect day and time
A webinar is most effective when it takes place between 10 AM and noon.
The best time to host a webinar depends on the location of your audience. It cannot be easy to reach people from different countries. If your webinar begins at 10 AM British Time, Americans will still be asleep.
Calculate the expertise level of your listeners
What does your sales team know about your product? Do they have experience with the product? Or should you start with the basics? These questions will help you to create targeted, useful content.
Learn about their pain and help them make the right decision
You can find millions of articles online with general tips on any topic you can think of. People watch webinars to hear from real experts and gain actionable tips. When creating a webinar structure, consider the reasons customers choose your company.
Influencer marketing is a great idea
Influencer marketing is the king. Invite influencers to participate in your webinars, and you’ll have hundreds of registrants before long.
Search Engine Land, for example, invites two marketing experts to host its webinars. After the webinar ends, editors create an article that includes a presentation summary. They also attach the recording to the end of the post.
Use social media and email marketing to your advantage
In your newsletters, including the invitation to the webinar. This simple step will allow you to grow your contact list if you already have many. This is how the Oncrawl team announces its webinar series:
Never underestimate the power and potential of social media channels. Post an announcement on Twitter, LinkedIn and other channels at least two weeks before the webinar’s live date. Don’t forget to remind people about the webinar by following up.
Pop-ups are also possible
To inform website visitors about the webinar, use a pop-up window. You only have a few seconds to grab their attention before they click on the X button.
These windows are not intended to be irritating but to generate leads, so you need to be careful about how you use them. Ensure they are displayed on the right pages and with minimal distractions. Pop-ups can also be distracting for mobile users.
