Congratulations, you’ve successfully implemented your content marketing efforts. You have a steady stream of content coming in. Although it’s not easy to create ideas, planning and execution will make you feel OK about your performance so far.
Why content marketing?
It would help if you had a solid content marketing strategy to maximize your product’s visibility. This is easy to overlook in all the hustle and bustle but vital to your long-term sales goals.
You will need consistent, high-quality content for an average of 3-4 months to see a greater yield. Although one article per week is a good start, you will see the best results if you publish more often. This is particularly beneficial for businesses that expect prospects to search for education or information before they buy. It is crucial to create context around why they need your product and lead them to the conclusion.
Let’s take, for example, an air purifier. Articles such as the Health benefits of an air purifier or Best appliances for your room can lead prospects to your website, where they will find what they are looking for.
Paid content marketing
What is your social media visibility? If you answered no or not significantly, chances are that your visibility is low. Your trust is built by being connected to your target communities.
If the answer is quite good, then paid social media promotion may be one of your best options for paid content marketing strategies.
Each social media platform has its approach to promotional advertising. Instagram and Twitter use ads that are hidden in users’ timelines.
Although anyone with a bit of attention can tell the difference between advertisements and actual posts, the post inserts itself right in the middle screen.
These companies use their targeting algorithms and targeting methods so you can be sure your ads reach your buyer personas and target audience. To attract new customers, you can earn followers and engagements by paying for your content on social media.
Marketing to Influencers
What about using social media to promote your product or service in a new way? Influencer marketing involves sending money to people with the following high numbers to promote or demonstrate your product or services.
Let’s take a look at the gaming industry as an example. Respawn Entertainment targeted YouTube and Twitch streamers who had played similar titles when they launched Apex Legends Battle Royale, a free-to-play game.
The result? The result?
What’s the point? People love to see their favorite social media stars showcase products and companies. Companies like BetterHelp and Hello Fresh have had record numbers of sign-ups for paid advertising on podcasts.
Although influencer marketing isn’t something new, it is here to stay. What can you do to make it work for your company?
