Content marketing is one of the most critical facets of your digital strategy. Your content will be displayed wherever you have a distribution plan.
This is fantastic news! This is excellent news! However, not all content is created equally.
You need to optimize your content to rank higher in search engines.
Here’s a short video by Teach Me Money Methods about the intricacies of content optimization.
Why content optimization?
The content you have worked so hard to create can be destroyed by poor content optimization. Your content could be lost in the search engine void if you don’t follow the many rules.
This is not a good outcome for digital marketing. You can ensure your content is consistent with search engine expectations to get to the top of search results pages.
SEO: How to optimize your content
To have a healthy content marketing plan, it is essential to see how your organic search rankings perform. Keywords are critical to your content. The higher your keywords rank, the higher Google will show you in search results. Since when have you ever clicked the seventh link?
What does it look like to have better content? If you are looking for blog advice, our guide to writing the perfect post is for you. Here are some tips for publishing content on your site.
Keep your word count between 1000 – 1800 words
Google prefers articles that fall within this range. You don’t want to have too many articles. This could make your hard work less effective in ranking.
Find your keywords
SEO/SEM can be very successful if you know which words are most relevant to the topic you’re discussing. Referring to the tech example, words such as tech, wearable, and watch would contribute to a higher ranking than similar articles.
Have a compelling meta description
You know that the hook is everything. A good description will make your blurb stand out to prospects. They won’t click on your article if it is boring or irrelevant.
Internal Links
Internal links are hyperlinks within your blog content to other pages in your domain. Every blog post should contain at least one internal link.
Call to Action
CTAs let readers know the next step to interact with your brand. They can also increase conversion rates by 121%. CTAs are essential for generating shares and engagement from readers.
Calls to action include a request for help, such as registering to an email list or scheduling a consultation. Give your readers something to do next.
Use to repurpose content that works
Remember all the hard work that you put into previous content. You don’t have to let your best-performing articles sit on your website, rotting in the pages of time.
Articles that used to bring in a lot of traffic lose relevance in the changing world of search engine optimization. The actual content may also become outdated in today’s digital world. This is a common occurrence in the constantly changing world of financial technology.
Your writers can restructure the content of your website into new forms. This is a gift that will keep on giving. Even a simple refresh of an article from a few decades ago can share your content with the modern makeover it needs.
