Social media is a large part of what we do on the internet daily. This is particularly true for younger generations, allowing higher education institutions to attract new students.
Many colleges and universities use social networks like Facebook and Twitter to increase traffic and leads.
This blog will show you the best way to start and use social media marketing.
What are the advantages of social media?
Some educational institutions are already using social media to reach out to students with relatable voices on platforms that they use daily.
What are the main ways social media can benefit your college, training company, or university?
Increase student engagement using social media.
Columbia University organizes an annual fundraising event called the Campaign for Giving Day. This is to help Columbians from all over the world positively impact students, researchers, and faculty who will transform the world.
They mobilized their fundraising with the help of social media ambassadors and alums who were engaged and broadcast live video streams on their social channels to a large audience.
The fundraiser raised nearly $30 million in 2022 from 19,229 donors across the U.S. and more than 50 countries. It created a YouTube video to thank its donors.
Fundraising campaigns are an excellent way to engage students and alums on social media. You can create a Facebook group or LinkedIn page to reach specific cohorts if you do not have the budget for advertising. Or, you can create a hashtag that will be used on Twitter and TikTok.
Social Media: Boost Brand Recognition – University of British Columbia
According to an article published in the European Journal of Management Studies, prospective students use social media to research their learning options. They also say that the posts they see on social media influence the courses and institutions they choose.
Colleges and universities can begin communicating with prospective students long before a campus visit.
The University of British Columbia utilizes social media to highlight scientific innovation. It uses Twitter to spotlight its faculty and students’ accomplishments, establishing it as a leader in these areas.
