Marketing Automation Tools are designed today to streamline promotional processes and boost output.
These dynamic AI-powered tools will be invaluable for your ongoing marketing strategy, from email automation to social media schedulers to autonomous content creators and beyond.
The global market for marketing automation is expected to surpass $25 billion by the end of 2023. It’s not without reason.
According to studies, 80% of top brands and marketers agree that marketing automation has significantly contributed to their success.
Intrigued? We’ll explore the benefits of automation tools and how you can use them.
Why use marketing automation tools?
Did you know that? Marketing automation can increase productivity by 20 percent.
These powerful tools are great for increasing output but also help with segmentation and targeting, two critical aspects of digital marketing today. Automation tools allow you to streamline various types of activities and then string them in a specific order for better workflow and organization.
This article will give you an overview of some of the most important benefits derived from even the most basic and inexpensive automation tools.
Email Marketing: Use your email to reach out and upsell or remind people of important events.
Leads: Automation tools can help you find and nurture your customers and segment traffic to improve personalization.
Social Media: Automation can be used to ensure consistency on all platforms. This will help build brand awareness.
Content Creation: AI- and machine-learning-powered automation tools can respond to customer queries and even automatically create compelling marketing content using input parameters such as style, tone, and subject. ChatGPT is a popular tool for creating marketing content, including blog posts and articles. It can also be used to create video scripts and creative briefs.
Performance Indicators: Measure the effectiveness of your marketing campaigns using the most meaningful and relevant metrics.
Spend less time and money.
Schedulers can save you hours of work each week. You can post more frequently and monitor the effectiveness of your posts. You can then use tools to improve your response time and follow-up activities, segment your lists and identify warm traffic. Many of them also integrate seamlessly with platforms.
Monitor and target audiences.
There are many valuable and free options to track general analytics, such as Google Analytics or Facebook Analytics. However, they only provide a basic understanding of what is going on. You can gain more insight into your marketing campaigns by using the metrics provided by automation tools. They are all stored in one location and can be tracked in real-time and contextually.
Brand Consistency
It takes time and effort to build a brand that is recognizable and trustworthy. The more people you reach in an organized and consistent manner, the better your chances of capturing and converting leads.
You can also expect your customers to trust you more when you send them something extraordinary in their email or on Facebook.
Automation tools, by offering templates and design choices, can promote consistency. This will build loyalty and visibility across multiple channels. It’s also important to note that when you communicate with your customers regularly, they are more likely to make purchases.
You should be aware of marketing automation tools.
When choosing an automation tool, it is essential to choose one that suits your budget and your skill level. You can easily stay organized with the basic tools that are free or low-cost if you’re starting out or have a simple marketing strategy.
Here are some of the best tools for digital marketing that will help you save time and improve your strategy. They can also nurture leads, enhance workflow processes, and boost your ROI.
HubSpot
HubSpot has consistently been rated as one of the most accessible automation platforms. The tool is an all-in-one solution. There are several versions for different budgets and needs. The lowest version costs $50 per month, while the highest costing around $2400 per month.
Hubspot is a powerful tool that can handle a lot of things. It has a focus on inbound and content marketing. This is an excellent tool for small business owners looking to develop a strategy for content marketing and integrate it with other aspects of their workflow or SEO. Hubspot, for example, has features such as content curation and search engine optimization. It also offers email automation, social networking, attribution reporting, -Salesforce integration, and analytics.
Get Response
Get Response was initially designed for email marketing but has now been upgraded to include a robust automation system. It allows you to organize workflows using a drag-and-drop menu based on three parameters – conditions, actions, and filters. Workflows are tailored to subscribers’ unique needs, so segmentation becomes easy and smooth. You can even add filters to subscriber lists.
It’s easy to use, even for those without experience. And it is scalable, so you can keep the same system whether your business booms (or crashes). It is compatible with ecommerce sales and comes with webinar tools and a landing page builder.
Get Response offers a low-cost base and a free 30-day trial.
Customer.io
Customer.io provides you with everything you need to target and test messages according to how people interact with your business. It’s an email-triggered system that links emails based on customer behavior and audience. Customer.io is compatible with many mobile interfaces and offers real-time data. It also allows for high levels of interaction with your audiences. The packages start at $250 a month, which is a price that is ideal for small business.
MailChimp
MailChimp has consistently been rated as one of the best and most affordable options, especially for small businesses. MailChimp’s core strength is its email strategy. If you don’t have a lot of automation and have a large list, and are on a budget, this is the best option.
They now have a complete suite of automation tools which work seamlessly and integrate with other platforms. The free version includes analytics, signup forms, newsletter templates, and more. Once you learn , you can use Mailchimp for free.
Marketing automation: What you need to know
You should first consult your marketing plan and your top goals to determine where automation tools can be beneficial.
Investing in a tool that can automate all aspects of your marketing campaigns and communications is a good option if you are looking to streamline every aspect.
If you’re looking to increase engagement and customer retention with your email marketing, then working with a specialist tool such as MailChimp will be your best option. It is important to understand your automation requirements before choosing a tool or tools.
