Digital marketing is essential for your business’s continued performance, particularly in the current “virtual” economy. If your company’s marketing department is overwhelmed or unsure of what to do, start by simplifying. The simpler your digital marketing, the less confusion and boosts your odds of achieving your objectives. It’s easy to get overwhelmed by your marketing activities online and waste valuable resources such as cash and time. If you cannot easily communicate your digital marketing strategy and connect it with the goals of your company’s financials, There’s a high chance of disappointment and a lack of return on investment.
What can you do to simplify your digital marketing strategy? Make use of a well-tested template. Look over our tips below, and create an effective digital marketing plan template to help you grow your company as it expands.
Be Challenge/Solution-Oriented
Marketing has always been about the problem/solution dynamic and impacts digital marketing. Simple is the best way to go with a four-step strategy for setting goals to address your most pressing problems.
What are you trying to achieve through digital marketing, and how will this impact your business? What will happen to your company if you fail to achieve this target? If you set the objectives S.M.A.R.T., you can monitor your progress. S.M.A.R.T. objectives include:
Specific
Measurable
Attainable
Realistic
Timely
For example, you could set a goal to gain 60 new customers this year through your marketing campaigns on the Internet. If you achieve this goal, you’ll also be able to perform other objectives – including hiring new team members purchasing more equipment, offering additional services, etc. Your other purposes will be unfulfilled if you don’t meet the first goal. To make the plan feasible and quantifiable, you can break it down into the level of a monthly target. If you’re aiming for a monthly schedule, you’ll need to gain five customers per month for your online marketing efforts. Adding five new customers is more manageable and less stressful than acquiring 60.
Many marketers establish digital goals based on the number of conversions and website visits. However, setting goals based on actual customers or offers will ensure you’ll get R.O.I. from any digital efforts.
Digital Marketing Strategy Toolkit
The number of marketing tools and channels accessible to you may be more of a challenge than the solution. Before you begin drafting your digital marketing plan, take note of the following details:
Which channels are most popular among your group? If your site generates leads for your company, you can access this information in Google Analytics Acquisition Reporting.
What topics are the competitors using to expand their market share, and how are prospective customers looking for the subject? Ahrefs Content Gap tool will assist you in locating these topics.
What performance indicators are most efficient? If you’re unsure of the correct answer, you’re not in a hurry. Some tools and resources that can assist you in your search.
Then, you should know more about the three most significant KPIs in digital marketing:
Acquisition and Customer Journey Data
Customer Value
Conversion Data
Choose software to assist you in measuring these KPIs. We suggest Databox Databoards.
Creating content for the correct target audience is an essential part of any digital marketing plan. Be sure to keep it simple and stay true to your original goals. With our example goal above, which is to acquire 60 customers, we’ll develop an approach to reach an appropriate audience by providing the proper type of content.
The process of defining the definition of your “ideal audience” begins with creating personas. If you’re a B2B business, personas are potent tools when utilized correctly. Make use of this B2B buyer persona template to start.
Once you’ve identified the most critical 3-5 buyers, determine the kind of content that appeals to them on the internet; for certain companies, white papers and educational materials are the best. Branding items like press releases, awards announcements, reviews, and press releases are essential for others. If you’re unsure, type your industry’s top keywords into Google, look up some of the sites that compete on Page One, and list what kind of content they’re promoting on their site.
There is a myriad of the following:
Blog posts on topics that encourage the idea of thought leadership
Evergreen content that offers long-term answers to customer inquiries
Social media posts
Downloadable assets as well as a free offering
Newsletter subscriptions
Events and contests that draw your public
Podcasts and webinars
Content that is mobile-friendly
Get to Know The Buyer Journey
Ultimately, developing an online marketing strategy that addresses your customers at every step of their journey is crucial to long-term success. Many companies do a fantastic job of generating content that attracts brand-new customers. Still, they don’t consider existing customers who might require products or services that aren’t currently available shortly. This is particularly true in B2B and for businesses planning to invest in developing a business-level SEO strategy.
