Many companies opt to outsource digital marketing services. There are many reasons why companies choose to outsource digital marketing services. Ensuring that you work with the best agency for your needs is crucial, considering the importance of marketing in a company’s success.
How can you evaluate your digital marketing agency to see if it’s right for you? It’s more than just about the revenue. Here are four elements to be aware of when auditing your digital agency.
Understanding your brand and audience
To sell a product, you must have 2. To be able to sell it. These are the two critical ingredients to any marketing campaign that succeeds.
A marketing agency that doesn’t get your audience’s needs, goals, and interests will only be able to create the right messages to reach them. Understanding your brand and products is a different aspect of this. It’s more than knowing the problem your product solves. It’s also about understanding your brand’s values and positioning. This is essential to establish a brand voice and ensure your audience can identify with your brand.
Communication
Your marketing agency should be trusted and work together towards the same goal.
Mutual trust between you, your agency, and your marketer will enable both to share their insights and input equally. Although they are experts in their field, no one can know your audience better than yours, so it is essential to have equal information when marketing activities are planned.
Goals
To make a partnership successful, it is essential to agree on SMART goals before you start. Although you might not be a marketing expert, sharing your business goals with your agency will help them set meaningful targets to support your business goals.
It’s time for you to evaluate if your brand vision aligns differently from the agency’s.
Reporting
Communication is an integral part of any brand/agency dynamic. Everyone benefits from a regular report and a follow-up meeting.
These regular meetings with your team will foster healthy discussions that allow you to make data-driven decisions. You must understand the report you receive. This includes information from past marketing activities and future plans. To properly interpret the data, ensure you fully understand the metrics in the report. Your marketing team should be notified if you need help understanding the report. They can adjust it to meet your needs.
If you are still trying to figure out what to do next after an audit, ask about our free strategy session. One of our digital marketing specialists can help you.
