A long-running debate raged about whether SaaS companies needed content promotion.
This debate will be over by 2022 — the content is an essential part of digital marketing success for any SaaS brand. SaaS solutions differ from other industries, so it is more difficult to find the right approach that works for them.
SaaS content often covers technical topics. SaaS companies also play a long game when it comes to customer acquisition. They want content that continuously demonstrates their brand’s value so customers will remember them when looking for new solutions.
How can SaaS companies make technical content more exciting and increase audience loyalty, leading to new business?
This article will discuss content marketing lessons from SaaS companies that have done it well. These examples provide practical tips that you can use immediately to kickstart your content ROI.
Quick Take-Aways
Videos can be an excellent way for technical topics to be engaging and build a human connection.
SaaS companies have the unique opportunity to share data-driven insights and engage stories through case studies.
SaaS companies can create content hubs that make complex topics more accessible.
Endorsements can exponentially increase brand reach from industry leaders like executives and founders.
5 Actionable Content Marketing Lessons for SaaS
Video can make technical topics more interesting.
Video can be one of the most potent content types that brands can create as part of their larger content strategy. It will account for 82% of all internet traffic by 2022. People from different industries and subjects increasingly prefer it over other content types.
SaaS companies can use video as a content marketing tool because it is engaging and helps to simplify complex topics. Ahrefs and Moz, two of the industry’s most respected SEO software tools, have excelled at this task.
Rand Fishkin, a cofounder of Moz, launched Whiteboard Friday in 2007 while the company was still young and searching for ways to grow. His video style was simple. Each video featured Randy in front of a whiteboard, ready to discuss topics related to SEO and content marketing, both issues that were very new to digital marketers at the time.
Case studies can help you increase your social proof.
B2B decision-makers know that purchasing decisions can broadly impact their businesses. They want to make sure they are choosing the best products and services.
How can you build trust with customers who have seen the positive results of your solutions?
