You’re likely to have noticed a decline in organic reach for B2B social media managers in recent years. It’s easy for organic campaigns to fail to reach your followers due to the constant flux of algorithms and paid content.
This is an alarming fact, but there are ways to counter it. These are five hacks to increase your company’s social media reach.
Learn the Best Practices
Each social network has its own best practices. Content tailored to a particular platform will perform better than generic content. It’s important not to adopt a generic approach to social media marketing. Facebook’s features differ from LinkedIn’s, which are different from Twitter’s. Learn best practices for crafting unique content and how to use the special features of each platform.
Do you need help determining where to begin or where to find B2B best practices? This resource, The Elite B2B Marketing Manual, covers everything you need to know about social media marketing, from creating the right content for each platform to establishing your brand voice.
Develop a Social Media Strategy
A solid social media strategy is essential for your content to succeed. How can you expect your content, without a solid social media strategy behind it, to impact your audience and cut through the noise? Understanding your audience’s demographics and interests is crucial for creating a content strategy that resonates with them. Also, you need to know how to select the right social media platforms to reach your buyer personas.
These insights can be accessed through native analytics tools on all your social media platforms. Also, check out the activities of your competitors. What are their audiences doing with their content? What frequency do they post to each forum? What are their marketing campaigns?
It is essential to set goals for your strategy but also be realistic about the results you can achieve. If you are relentlessly pushing your products and services, it won’t be able to drive sales. Consider how you can increase brand awareness, engage with your audience and build a community.
Concentrate on delivering value
What are you searching for when you use social media? You’re likely looking for value if you’re anything like most people. You can log on to your favorite brands or influencers for entertainment, industry insight, or the latest trend.
This is also true for your audience. Consider your unique value proposition, key differences, and how they can be leveraged to benefit your audience. What can you do to make your audience truly appreciate them?
