Hello everyone. You should already know who I am now, Deepak, Deepak, and I’m also blessed to have the amazing Prashant to my side to help me today. Also, I would like to welcome everyone. Hello, Ramesh, Billy, Chris, Mitchell, Namrata, Abhinay, Sanchal. We’ve got a thrilling webinar in store for us.
It’s my very first live webinar in SEMrush with slides. I’ve never done a webinar in such a format, so don’t feel pressured, Prashant. Breathe. It will be a great experience. I’ve looked at the slides.
We’re able to draw a vast international audience currently. There are, of course, lots of individuals from India. We’ve got Canadians. We’ve also got individuals who are from the States. We’ve got a Brit. We’ve got a Lithuanian. We’ve also got a Mongolian, Naturally.
The presenter, Mr. Prashant Puri, is welcome. We’re hosting Prashant Puri, the CEO, and founder of AdLift; I’m very happy for the audience today, and myself, because Prashant has more than 15 years of expertise working in this search engine optimization and the digital marketing industry and will lead us through some interesting information.
Today, we’ll discuss his top tips in digital marketing. We’ll talk about his experiences in establishing an agency.
He’ll talk about the challenges of working with some genuinely top-quality companies that comprise PayPal and Airbnb, and He’ll also share that after being in the business for over 15 years. He will discuss things he wishes he had known ten years ago. Prashant, What do you feel?
Prashant Puri:
Awesome. It’s beautiful for me to have you here, Deepak. Unique, and the crowd is highly international, so this will be a blast.
Deepak Shukla:
I am sure that Prashant is likely to present to you a document he prepared that will educate everyone about the ways they can do differently today when it comes to digital marketing. Prashant, I’ll pass it on to you, sir.
Five Power Hacks for Success in SEO
Awesome. I’m going to try to share the screen quickly. This is a discussion of the five hacks to power. However, if we had enough time to do so, I’d go over 15 or 20but these are the five most popular hacks. If you’re brand new to SEO, then these are your most-used. If you’ve been doing SEO for some time, but you’ve never gone over these, I’d consider them the most important lessons.
Before diving into my five tips, I’ll give a quick overview. I’ve worked in Digital Marketing and SEO for around 15 years and have worked across all industries in F500s and startups. DNA is SEO. Also, eBay, AT&T, Yahoo, and managing the enterprise SEO.
In the 11 years AdLift has been in business, we’ve worked with over 250 global customers, a handful of startups, a few F500s, and various clients in the APAC region of India. So I’m going with the five most-loved SEO strategies I use regularly. SEO techniques.
The first is that you have to look into synergies between SEO and paid media as well. If I could make a nickel for each occasion this didn’t go as planned, I’d be a millionaire. In most companies, there are distinct pay media departments. There are separate SEO teams, which means we have independent SEO companies and separate paid media companies. That’s fine. They’re two completely different skills. However, they must get talking to one another.
I’ve increased this number to number one since this is COVID times, right? Here’s where budgets get stretched thin. We’re evaluating every penny put into it. Speaking to your paid media personnel is crucial when you’re part of the SEO group.
Find out which keywords performed well in the past and which are currently doing well, your conversion rate, and your spending. They should be your primary and most frequently used keywords, a part of your complete SEO strategy, and reverse that, right?
If you’re using Google Search Console and getting a lot of traffic and stickiness for specific keywords, you need to send those data to your media department. They should ensure they run their reports on search queries and that it’s part of their overall strategy. Synergies between SEO and paid teams are a top priority.
Second, is the scale of interlinking. This is AdLift’s internal information, together with the Search Console for about 20 and twenty of our users, which is what we’ve done graphing non-brand impressions using interlinks. What you’ll notice in this graph is that there’s a significant connection between the number of non-brand images your site will receive and the quality of your interlinking.
