Businesses realize the critical benefits of digital marketing services for boosting their online presence and increasing sales.
A recent study found that online stores with a strong social presence generate 32% more sales than stores that ignore online marketing.
You need to be able to properly promote your digital marketing agency to take advantage of the increased number of digital transformations.
Selling digital marketing services differs greatly from helping other businesses increase sales. It is important to be able to sell digital marketing services to local SMEs, high-end customers, and other types.
We have created this guide to help you sell digital marketing services to any client. Continue reading to find out more.
Find out what you offer?
Digital marketing services are not one-size-fits-all. As digital marketing is a broad term that covers many types of services, it isn’t easy to sell them. You may not be able to offer all digital marketing services unless you have a 6-figure company with the resources to hire specialists.
You must first decide what digital marketing services you are interested in. You don’t have to specialize in every type of digital marketing service, but it does not mean you should. As your agency grows, you can outsource more services.
The most popular types of digital marketing services include:
- Search engine optimization (SEO).
- Marketing via social media
- Email marketing
- Pay-per-click marketing
- Content Marketing
- Marketing Analytics
- Mobile Marketing
You can start with one or two areas you are most interested in and then grow as your agency grows.
Know your customers
Successful digital marketing agencies know their target market. Everything else will be easier once you understand who you are serving. Contrary to popular belief, selling digital services to any company won’t increase your sales. It will decrease them.
Local businesses and SME’s look for digital marketing agencies that are familiar with their business. They feel they will be best represented by an agency that is able to understand their business. You need to choose a niche and narrow down your audience. It is important to show them that you are familiar with their business and their ideal customers.
How to Sell Digital Marketing Services If You’re New?
Do not panic if your agency has just started. You can still follow these simple steps to find your ideal client or “avatar”.
- You can choose a simple name such as Sarah, Jane or Chris for your avatar. This will allow you to present your avatar to your team.
- Split test studies should be done on three types of target markets or clients. This will allow you to track analytics and determine which type of client or target market suits your agency the best.
- Identify their budget and their goals. This could be to increase brand awareness, increase sales or reach more people.
- Keep in mind that your target audience is real. While you may have “created”, your avatar is only a representation of a potential customer who is ready to buy your services.
Your agency can’t be everything for everyone. But it can be everything for someone. A key component to a successful digital marketing agency is narrowing down your niche. More than 70% businesses are going through a digital transformation by 2020. This means that there are more clients available to buy your services.
Locate Your Clients in the Right Areas
Once you have identified your ideal customer, you can find the best places to reach them and offer your services. If you are looking for a millennial client, you can find them on Instagram and Facebook. Your ideal client may be older and you might find them online, on Facebook, or in person.
