Congratulations! You’ve just launched a new product. Now you can get to work. Although it’s not easy, you are well-versed in your market.
No matter what industry you work in, there are likely a lot of voices. It’s easy for your product’s ranking to plummet if your voice isn’t heard.
Get started publishing original content immediately.
Paid Advertising can be a great way to get a quick boost, but article publishing and blog writing also help boost long-term organic engagements with prospects and customers.
You will need consistent, high-quality content for an average of 3-4 months to see a greater yield. A solid start is one article per week, but publishing daily will yield the best results in a shorter time.
This is particularly beneficial for businesses that expect prospects to search for education or information before they buy. It is crucial to create context around why they need your product and lead them to the conclusion.
Let’s take, for example, a piece of wearable tech as your new product. Articles such as Top 10 New Products You MUST Try, or Tech Recommendations From a Pro can lead prospects to your website, where they’ll find what they are looking for.
What does quality content look and feel like? We have some great blogging advice for you. Here are some tips for creating quality content for your website.
Keep your word count between 1000 – 1800 words.
Google prefers articles that fall within this range. You want to have a few pieces. This could make your hard work less effective in ranking.
Find your keywords
SEO/SEM can be very successful if you know which words are most relevant to the topic you’re discussing. To return to the tech example, words such as tech wearable and watch would most effectively achieve a higher rank among similar articles.
Have a compelling meta description
You know that the hook is everything. A good description will make your blurb stand out to prospects. They won’t click on your article if it is boring or irrelevant.
Create a distribution plan
What is your social media visibility? Your visibility may be low if your answer is none or not very. Your brand recognition builds trust with prospects.
It’s all very well to create content, but it will be less effective if you don’t share it everywhere. An excellent first step is to conduct a social media audit. A social media audit is an excellent first step.
Online presence is more important than targeted ads. It encourages organic interaction with your content. Social media is an open forum, meaning customers can comment on your posts and articles, increasing overall engagement.
With the rise of viral content, it is more important than ever to capitalize on social media trends. A social media team with a solid understanding of current trends can help you promote your product.
How frequently should you share your content?
There are a few things you need to keep in mind. You publish articles every day.
Twitter allows you to share multiple times per day. Twitter timelines are much more efficient than other platforms, so sharing too many times a day is less typical than with Instagram and Facebook.
