Google Analytics can be an instrumental data-driven marketing resource for understanding the impact of promotional efforts. Other analytics tools are available that can help turn insight into action to boost your brand. Our list of Google Analytics alternatives includes devices and features that allow you to explore your data more deeply. Some of these tools are free, while others require payment. Each tool has unique characteristics, so take a look at the list to see which suits your business best.
Why not consider an alternative to Google Analytics
Google Analytics has been a favorite tool of marketers who want to optimize campaigns and communications. However, the move to GA4 recently changed the goalposts.
GA4 does not track sessions or website visits like Google’s original GA (Universal Analytics). GA4 instead measures engagements and interactions between mobile apps and websites, referred to as’ events.’
It’s only for some to make the move to GA4. If you want to understand data-driven marketing better, it’s a good idea to consider an alternative to Google Analytics.
Read A Guide to GA4 vs Universal Analytics for all the information you need about the new version.
Google Analytics Alternatives: Free Tools
Here are some free tools you can use if you need more than GA4.
StatCounter
StatCounter has been around long, but its user interface is still straightforward. It’s not a wrong tool (especially since it’s free), but it looks more “old school” than other tools. You can find all the top-level information you need, including insights on visits, visitor paths, and popular pages. It also provides insight into incoming keywords and entrance and exit pages.
StatCounter is a good analytics tool for marketers. However, in terms of features like segmentation, tracking campaigns, goals, and more advanced features, StatCounter falls behind its competitors.
Key Features StatCounter’s Growth Plan tool converts web traffic data to actionable insights and helps you focus your efforts on the key areas that will increase revenue. It’s a problem that you have to pay a monthly fee for the Growth Plan.
The tool Industry Rankings allows you to compare your website with your competitors in terms of traffic, social media traffic, mobile traffic and user experience. It also has an extensive library of articles, videos, and e-books.
OverviewStatCounter does not provide as many features as other analytics tools. However, it is free.
Open Web Analytics
Open Web Analytics is an open-source, free web statistics solution. Its interface is similar to the Google Analytics interface of around 2013.
OWA, despite being free, is packed with features. It can track goals at several stages of the conversion funnel and offers stats that are filtered based on multiple factors. It even displays Heat Maps as well as mouse tracking.
Key Features Custom Variables allows you to store and set up to five properties for all tracking events, such as page views, sessions or clicks. Custom Variables are available for one tracking request, for all requests within a session/visit, or for all visits of a visitor.
Overview OWA offers a robust and feature-rich analytics tool. It has the same bounce rates and low time on-site as most analytics tools. It looks like the site is not updated often.
Woopra
Woopra, a free alternative to Google Analytics, is designed to track, trace and monitor every step of the customer journey.
You don’t need to be a techie to use the platform’s free edition. It’s visually balanced and it’s easy to utilize. Woopra integrates with more than 50 marketing platforms and third-party services.
Features This platform allows you to track very specific interactions based on touchpoints. It also lets you focus in on elements such as CTA buttons, copy, click-throughs for email subscriptions, and data about live chat engagement. This platform will provide you with valuable information to help optimize your customer or user journey.
Overview The free version of the tool is robust, supporting up to 500,000 operations and offering data retention of up to 90 days. It also offers all the analytical insights that you would expect from an alternative to GA. A robust and insightful tool for data-driven marketers.
Leadfeeder
Leadfeeder is the last but not least of our list of free Google Analytics alternatives. It has a different feel from GA but offers a wealth of data-driven insights.
The free Google Analytics replacement has an intuitive interface that allows you to master the basics within a few hours. The interface is highly visual, allowing you to see patterns in audience or user behavior with a single glance.
Features : One of Leadfeeder’s most impressive features is that it allows you to track any companies who interact with your site, not just consumers. Leadfeeder integrates seamlessly with popular web tools such as Mailchimp and Pipedrive.
Overview Leaderfeeder’s free lite edition is intuitive and reliable. It offers both behavioral and engagement-based insights from a B2B as well as B2C perspective. Google Analytics is a free tool that offers real value for marketers who work with small and medium-sized businesses (SMBs).
Google Analytics Alternatives: Paid Tools
Crazy Egg
Crazy Eggs is our first alternative to Google Analytics that we have paid for. This platform allows you to see your customers’ actions in real time. You can track where customers click on your website using the Heatmap tool. It’s a kind of spy kit which helps you to identify popular sections. It monitors scroll depth in order to give you an idea of which part of your web page is the most popular.
Features : Crazy Egg is a completely visual experience. Unlike other tools that generate figures and trends. The visual representation of the results helps you make better decisions about where to place page content and which areas to optimize. You can easily and quickly edit any part of the website using the page editor.
Crazy Egg allows you to perform A/B tests. The winner of the test will then be seamlessly integrated into the live version. The platform will send traffic to a winner as soon as it detects the winning variant. You can get as many conversions without wasting any traffic.
Overview : You can see everything a user does, from the moment they arrive on your website to the time that their session ends.
Kissmetrics
Kissmetrics, another proud addition to the list of Google Analytics alternatives, is a powerful analytics tool that can help you acquire, retain, and grow your client base. This is especially true through its Customer Engagement Automation. It allows you to understand and engage with different customer profiles, from prospects to advocates. You can, for instance, identify the visitors who are most likely to convert and then focus your marketing on the traffic source that generates the most conversions. You can create a list of users who have left the funnel and use them in other campaigns.
Features: The Click to Track tool from Kissmetrics is a very useful feature that makes it easy to create goals and events. With Click to Track, you don’t have to write code to create analytics. You can add events with your mouse by clicking on the key elements of your site.
Overview When you want to make sure your sales funnels perform optimally and implement a conversion rate optimization campaign, Kissmetrics will help you.
Adobe Analytics
This powerful piece of software is designed to provide a high degree of attribution for multiple channels and devices. Adobe Analytics measures conversions using Success events and data from various digital sources, including voice, video, connected cars, CRM, and the Internet of Things, just to name a few. It also integrates offline data and enterprise data, such as loyalty programs, to get a complete picture of the customer journey.
Features : Custom variables and multichannel online and offline data sources to make data collection more robust for your business. Adobe Analytics offers tag management, which allows you to collect data and share it across marketing systems with no need to alter your website’s HTML. Advanced attribution models can also be used to reveal the specifics of your marketing activities. These algorithms are based on rules and allow you to apply the best model for your digital advertising activities based on your audience insights. Adobe Analytics’s attribution modeling feature can also be used to detect anomalies on websites.
Overview Adobe Analytics is a powerful tool for large enterprises with a strong online presence. Adobe Analytics’ five-figure price tag makes it out of reach for many organizations. However, its amazing channel integrations online and offline are beyond the imagination of most analysts.
Heap
Heap Analytics, an alternative to Google Analytics, is a user-friendly tool. It is designed to allow you to easily track all important events that occur on your website without needing any major technical knowledge.
Heap’s system encourages you actively to create tracking and reports you find useful. It does not overwhelm you with stats and screens. It guides you in creating your own custom reports based on the needs of your business.
Features : Heap offers a similar interface to Kissmetrics, which allows you to track your website without having to install tracking code. It’s unique in that you can create custom events simply by clicking on the buttons and forms of your website and telling Heap to track them.
Heap also tracks your website events automatically and displays a list of the most frequently performed events. You can then classify and label them. This is done retroactively. If you track an event today, you will get stats from the past. This goes back to when you first installed the Heap code.
Overview : As a result, Heap’s setup and usage is extremely simple. Heap has the opposite user-friendliness of Google Analytics. Heap’s setup and usage is a breeze.
