Your website is your lifeblood in today’s digital age. Blog articles are your heartbeat. They provide education, thought leadership, and storytelling that addresses your customers’ needs.
You can keep your heartbeat steady and healthy with a weekly blog service. You will be invited to attend mini-appointments. Blog Services can help you rank for keywords and essential topics in search engines. They are also the most cost-effective method to generate leads and revenue for your website.
Yet, only half of Fortune 500 companies have a blog. Even if everyone thinks they are doing it, there is still a tremendous opportunity for your website to stand out from the rest.
You’ll see a better ROI by adding blog articles to your website or hiring a blog service. Continue reading to find out why.
A Blog is a Must
Let’s start with the most important: Do you have a blog? You’re not the only one who doesn’t have a blog. Many new businesses are too busy with their daily tasks to think about starting one. Others believe blogging is not for them. It’s the domain of mommies, foodies, and health gurus. Nothing could be further from the truth.
A blog costs less than advertising, consulting, data analysis, email nurture campaigns, and website maintenance. This is the lowest-hanging fruit, so you should grab it as often and as much as possible.
Consider your current marketing activities. These activities likely involve chasing customers in one way or another, such as trying to get them open emails or hoping that they see your expensive (and carefully placed!) ads. Online ads. Consumers will find you through a blog. You can create a blog that they enjoy, and they will return.
Many of your blog posts can be easily made evergreen. This means that they are relevant for at least several years. With minimal effort, you can easily update popular posts with new information as necessary.
Your content is so captivating. It’s not a poorly disguised advertisement or pushy sales material. Your posts should instead be value-added content that readers can use, like:
You can also use your blog to solicit feedback about your products and services. It may be possible to uncover common objections and answer them during the selling process in a way you can’t elsewhere. You can also offer standard customer service problem solutions.
Blogs can be used to promote new products or services, as well as to announce events. However, you should make sure that these posts are reasonable.
Industry Authority and Search Rankings
A popular blog can help you rise quickly to the top of your industry, which is a highly desirable position. It will be easier to network with other professionals in your field, and you will become known as someone to trust for expert advice.
Companies want that number-one ranking in search results. Potential customers will search for terms related to your business, and your name will be at the top of the results. This increases traffic to your site, which can help you get more people to look into your product or service, and ultimately sell it.
