Social networks come in many sizes. Some are huge, while others are smaller and more niche. They can create new trends and influencers. This is the best way to describe TikTok’s rapid rise. The mobile video app has been able to penetrate culture in a manner that’s unprecedented since Facebook was launched nearly 20 years ago.
According to Hootsuite’s Digital 2021 Report TikTok has reached a major milestone with 2 billion global downloads and 1.2 billion users active (if you combine TikTok’s Chinese counterpart Douyin). It is now the 7th most popular social media network. It’s not bad for a platform that launched in China only in 2016!
TikTok is now a popular platform for lead generation and brand awareness. Knowing when to post content is a key part of success on TikTok.
Find out how to use video to engage with your audience and stand out on TikTok.
What is TikTok?
TikTok allows users to share 15-second video clips. A merger with Musical.ly took place in 2018 and TikTok gained access to a large database of music. Many of its users used this to create funny and lip-sync videos.
People and celebrities used TikTok’s filters and special effects to create fun content, such as challenges and dance videos. Many of these went viral.
If you are a marketer who is looking to reach a younger audience, TikTok has 62% of its users aged between 10 years and 26 years .
What is the best time to post on TikTok?
The ‘perfect time’ to post on social media platforms can be difficult to pinpoint. There are some trends emerging about the best days and times to post on social media.
Wait a minute before you schedule those TikTok updates! Consider the different time zones, such as your expanding audience in Australia and California. The time and day will vary depending on the country from which people view it. Plus, TikTok currently does not have a schedule function or a link to management apps which allow it.
Use a converter to keep track of the different time zones in each country that is important to your brand. You can then create a schedule of content for each territory. Localising content on TikTok is not easy, but it’s a great strategy to grow the app.
Tip : Use this template to plan and schedule digital content for different time zones, channels and devices.
TikTok analytics: How to use?
Analytics are available only to Pro users. It’s easy to upgrade your TikTok account to Pro.
Click on Settings and choose Manage my account. You will see ‘Switch To Pro Account’, where you can choose from a variety of business categories such as personal blogs, media, cooking and health. Then you are asked to enter your phone number in order to receive an SMS with a unique code. You will receive a code via SMS if you enter this code.
