Content Marketing Is Important. Not only because it builds trust, generates leads, and cultivates customer loyalty but also because it is the new norm from the consumer side.
It helps to shape what customers want from brands that they interact with. It is riskier to ignore it than to invest in it.
What travel, food, or fashion brand could exist today without a vibrant Instagram account, videos, and some influencer campaigns?
Software companies are now tech teachers, offering how-to videos and eBooks. Apps, online knowledge centers, and other tools have been developed by the financial industry to assist individual and business customers better meeting their financial goals.
Consumers are getting more from great content, particularly dynamic and well-thought-out content marketing strategies.
Content Marketing is Too Valuable to Both Brands and Consumers To Ever Go Away
Your customers should appreciate content marketing. This is the number one reason why it is so important. Content marketing generates three times more leads than outbound marketing, six times more conversion rates, and can lead to a 7.8-fold increase in web traffic.
Content marketing is the key to creating the customer-centric environment we are now living in. Content is changing the relationship between a brand and a consumer.
For example, Cisco’s content hub, The Newsroom. It contains everything that anyone in the tech industry or interested in it could be interested in:
The company has an innovative portal to market its greatest asset, its employees. People@Cisco has three purposes: to empower employees, attract new talent and humanize the brand for customers.
Cisco has been pushing content for years. Cisco hired 200 content marketing specialists in 2015 under Karen Walker, CMO. They have not looked back. They have successfully increased their content marketing efforts since then.
Content marketing is equally important in the B2C industry. Nike is a brand that has evolved beyond a company. Nike has been a way of living that has inspired generations.
Sephora is another example of a brand that has mastered creating community through its content. They invite their customers into an educational and empowering environment.
