Competitor analysis is a great way to learn about their strengths and weaknesses and compete on link-building and content strategies to surpass them. This will help you develop your inbound marketing to increase traffic and leads.
Spying on your competitors can be a problem if they do it wrong. Spying on your competitors can be a good idea to see if any of your content is copied. Although I don’t believe you should work in a niche where black SEO techniques are applied, it is possible.
Keep ahead of the game by learning from your competitors
Fair enough to state that not every strategy works for all businesses. No matter what your business is focused on, conducting a competitor analysis is a good idea.
Each business is different, so your competitor analysis’s depth should vary. As a business owner, it is important to look at every aspect of the overall picture. Technology is a great tool for this stage. It will be your friend along the journey.
8 Powerful Techniques To Find Your Competitors’ Websites
Tactic 1: Have a closer look at their web presence
This is a great place to start looking at their online content. You can spy on your competitors by subscribing to their newsletters, following their blog posts and tracking their social media shares. While these may seem time-consuming, some tools can help you do them. Below are the top social monitoring tools to help you do your job more efficiently.
Hootsuite
This free service monitors brand mentions on social networks like Facebook, Twitter, G+ and LinkedIn. Many well-known brands like Hershel or NYC are among the 10+ million Hootsuite users.
Hootsuite finds competitor mentions by keywords. It provides daily analytical reports, measures conversion and schedules social media posts.
For 30 days, a demo version is available at $19/month. You can sign up via email or your social media accounts.
Tactic 2 – Track them deeply
It is not enough to keep track of their online presence. While businesses allow you to view what they’re doing now and in the future, they don’t give you access to what others think or write about them. It is possible to find out what people think about your competitors online. You can make their weaknesses your strengths and use them to your advantage in your business.
Fanpage Karma
Fanpage Karma is a great tool to monitor your website’s presence on Facebook, Twitter and Google+. FanpageKarma allows you to analyze the profiles of your competitors and manage customer conversations.
iSpionage
This service has more than 22,000,000 keywords. The iSpionage service identifies Google Adwords competitors, shows their SEO and PPC strategy, shares their keywords lists, allows you to sort them and find the most effective ones, and sends notifications regarding found data.
A free registration is required to use the service. You will be able to create up to ten daily reports, receive three notifications about your competitors’ data, and get online advice on digital marketing.
Pricing plans offer unlimited search and allow you to find KEI, AEI and your competitors’ traffic. You can also download all data in PDF.
Tactic 3 – Find out which technologies they use.
To find out what your competitors are best at, analyze them deeply. Software technology is one of the best tools to help you do this. You can easily track users’ activities by showing ads once they visit a competitor’s website. They can then create strategies based on their actions by showing related ads to get people to click on them. Sounds excellent, right? Below are several options to learn more about their tools and how you can implement similar strategies in your business.
Tactic 4 – Check their website traffic
Traffic to the website is one of the most important metrics. It’s easy to identify and provides great insight. While numbers are important, there is more valuable information: the growing trends. What does this mean? It would help if you didn’t ignore the competition based on their websites with low traffic. You might not be seeing an increase in traffic over the next month.
These are the best ways to spy on traffic from competitors.
Tactic 5 – Track their keywords
How can you spy on keywords of competitors? It might take a lot of time to search for keywords in Google. You may not get reliable results every time. It’s much easier to use the software. This will make the process easier. It is easy to find the keywords your competitors rank for and how you can try to beat them. This helps you find niche keywords and can save money.
Ahrefs
Ahrefs is one of the best tools for spying on online marketers. It lets you see your competitors’ rankings and what you can do over them. You can search keywords, backlinks and organic traffic here.
Majestic
Developers claim Majestic is the best website to find detailed information.
This service can search for backlinks, keywords and anchors and compare up to five websites at once. The free version is limited to 15 daily checks. Three pricing plans offer more features and the opportunity to use API.
Enter a URL of your website to start competitive analysis in the Majestic search box on the homepage.
SEO Site Check-Up
SEO Website Check-Up can quickly and easily create white-label SEO audits to be used internally and externally. It instantly analyzes your site’s SEO problems and those of your competitors.
This tutorial explains how to fix SEO problems, provides useful information about backlink quality and quantity, and checks for broken links. This
Tactic 6: Check out their positioning and backlinks.
Are you curious about the marketing strategies of your competitors? Or which platforms would be best to feature them? It is important to examine the links to your competitors’ websites. Linking to your website from a website that matches your target audience is a great way to boost your SEO efforts. Many tools can automatically check your competitors’ backlinks and help you identify new opportunities for link building. Do not hesitate to ask for their assistance!
Monitor Backlinks
This service allows you to search for competitor backlinks and keywords by auto-searching. You can filter them using tags (nofollow or wrong anchor, meta not found, meta not followed, meta noindex), anchor text, URL status in Google Index and social media shares.
Send detailed reports via email from Monitor Backlinks Register to get a free trial. This will allow you to monitor two domains and two competitors, manage up to 500 links and SEO metrics, and check keywords rankings on Google.
