How to do a PPC Competitive Analysis
Pay-per-click activities can boost brand awareness, drive traffic, and generate leads. PPC Marketing is challenging to master, especially when so many other…
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+How to improve your Google Ads quality score quickly
Google Ads, a -based paid marketing platform, is one of the most powerful and famous in the industry. In 2000, 350 advertisers…
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Is St. Patrick the Ultimate Brand Leader?
Many people say that it is a commercial holiday. It’sIt’s just an opportunity for businesses to capitalize on a trend.…
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The Future of Marketing Attribution
Marketing attribution is identifying specific actions someone took to discover your brand or buy your service. This is how marketers…
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How do social media algorithms work?
Social media has become so entrenched in our culture that most of us use it daily. Old and new platforms…
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Twitter Algorithm: How to use it to your marketing advantage
Twitter is one of the most dynamic social media platforms. It’s hard to predict how Twitter is going to change. However,…
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What, Why & How of Social Media for Higher Education
Social media is a large part of what we do on the internet daily. This is particularly true for younger…
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A Closer Look at TikTok Marketing
You’re interested in TikTok but don’t know how to make the most of it for your advertising and marketing activities. It’s…
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What are some of the best alternatives to Google Analytics?
Google Analytics can be an instrumental data-driven marketing resource for understanding the impact of promotional efforts. Other analytics tools are available that…
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The Ultimate GDPR Checklist For Marketers
Many marketers need clarification about the regulations surrounding data privacy and, in particular, the GDPR. How does the GDPR work?…