Engagement is one of the most popular terms in social media marketing. No matter how big or small their business is, they want to increase engagement and get people talking.
You need to ask the right questions to your audience and address their problems to get them to connect with you. How do you do this?
This post will explain everything you need about social media engagement and how to achieve it for your company.
Get Social!
There are better ways to sell than brands. People will buy from people. This is a rule of thumb: Humanize your brand.
Imagine yourself at a social gathering. You should interact with others to be interesting. Right? This is true for social media, too.
People love to think and share their opinions. A tone like ” Like our page” or “Follow us” can seem too authoritative. However, asking, “What are you thinking” or “Tell me about your thoughts” can help you get the correct response.
Audiences like to hear other thinkers. They want to hear from other thinkers. This is precisely what you want on your social media. To generate meaningful conversations, be the anchor.
Use the following “What do You Think?” questions to encourage your audience. Content strategies
- Test their personality by posting a question inviting people to comment or rate something.
- You can also take the trivia route. Play the “test your knowledge” game and create a quiz/challenge. It works every time
- Create a poll on Twitter or Facebook: It’s simple to post polls
More than engaging your followers is required. You can also learn valuable things about them.
React quickly to followers’ feedback and comments. Each follower is essential, and they will value you for it.
Deliver value
Understanding that being viral only means engagement if it doesn’t add value to your brand and customers is essential.
Value and engagement are best friends. Your content will be of value to users only if it is applicable.
Blog posts, videos, and infographics are all great content options to engage potential customers.
It is essential first to understand the challenges of your target audience and then provide a solution. Your content should be a lead magnet that encourages customers to interact with it.
Your potential customers should have the opportunity to experience your resources and then be compelled to return.
Be bold, show off your USPs and strengths, and tell the world what makes you unique.
If data analysis is your forte, you could offer your audience a detailed trend report as a downloadable. Your business may be a good trainer/coach. Let your audience know about your free webinars.
Learn the algorithm game
Different platforms measure social media engagement in different ways. You will be able to increase engagement by learning about the unique algorithms.
It would be best if you also considered your post timing. There is no one “best” time for posting, but you can use your audience insights to plan your content calendar when your readers are most active.
Consider what other actions can impact your chances of engaging with social media.
Instagram loves it when you use Instagram Stories. Add a question and use more stickers to make your posts appear more often to regular Instagram Story viewers.
Posts with videos on Facebook receive 200% more engagement than text-only posts.
Twitter hashtags are everything. Adding topical hashtags in tweets can increase engagement by up to 85 percent. (Source: Buffer)
Closing
Social networks are not used for one-way experiences. Instead, people use them to make connections.
Use social media channels to interact, share, and build a community. Show your humanity to your business. Please get to know your audience and understand their problems. Encourage their opinions to spark meaningful conversations.
Happy socializing!
We are happy to help you with your social media strategy. Contact us for a brief chat, or leave your thoughts below in the comments.
