Halloween has been a long-standing celebration in the UK. However, it has expanded to other countries in recent years.
While eCommerce businesses should continue to focus on Halloween-themed candy and treats, decor, costumes, and decorations, other industries can benefit from clever marketing that capitalizes on the holiday season’s popularity. This is the power of using relevant content well!
We have compiled some Halloween marketing ideas to help you get creative and increase sales.
A Themed Email Marketing Campaign
Get creative with your email content and tease your customers with tempting offers. GIFs can create spooky surprises in your images if your mail software allows it.
If you work in healthcare, you can post about Halloween candy and the dangers of giving your children too much candy. An advertiser of security services might share tips for how to keep your children safe while hosting trick-or-treating events or on a scavenger hunt.
If you want to increase brand awareness through your Halloween-themed email marketing campaigns, include a discount offer for one of your products, or several. To top it off, add some Halloween-specific branding.
Add some Halloween magic to your Google Ads
Halloween is big for both small and large businesses. Therefore, targeting Halloween-related keywords could prove costly for successful PPC campaigns. You can still start your keyword research early.
You will be able at the most to identify keyword combinations that you don’t know about. Additionally, you can still target Halloween-specific keywords for a fraction of what you normally spend.
Even if your keywords aren’t Halloween-related, you can still update your copy to include Halloween references. However, make sure that the content is relevant to your industry as well as the products and/or services you provide.
You can also promote Halloween products and offers through advertising. You can create urgency by mentioning how many days are left before the promotion ends.
To increase engagement, be creative with seasonal campaigns
Another way to generate User-Generated Content is by hosting a themed contest. This could not be more appropriate than Halloween.
Invite customers to take part in your Halloween costume contest and share stories about their Halloween treats, such as cupcakes or pets.
These contests can be run on top social media platforms. Create a hashtag and encourage participants to share your posts.
Crest‘s #bringonthecandy campaign is an excellent example of authentically capitalizing on seasonal trends. Social media users were invited to participate in a contest to win limited edition candy. They had to post why Crest is their favorite brand, which drove engagement and raised awareness about Crest’s key messaging.
Launching a limited-time collection is one way to generate the buzz needed for busy times.
Snag Tights, for example, launched limited-edition Halloween tights and ran extensive campaigns on paid socials. Snag Tights has really adopted seasonality in its digital strategy (not just Halloween). This has positively affected engagement with CTRs increasing by 0.6% to 3.4% over the past year. They have also begun expanding their reach into international markets.
These are some spooky Halloween marketing strategies to boost your online sales. We hope you find the ideas useful and that you can get the extra deals and engagement you desire. Please leave comments below about your favorite Halloween campaign.
You can find more resources to help you build your digital presence for the holiday season.
