It doesn’t matter if you are creating a domain for your brand or business. It is crucial to think about the name. It’s the first thing your audience will type to reach your website.
It can distinguish between a website appearing outdated and spammy or one that is reliable and functional. It can make the difference between winning and losing clients.
What was the last time you visited a website with four exclamation marks as its domain name? That’s right. Never.
It is important to think carefully about your domain name. Your domain name is your online identity. You want it to be unique and easy to find.
This article will show you how to choose the right domain name strategy and provide other tips to help you select the best domain name.
Exact match domains for SEO
Exact Match Domains (EMD) seem like a good strategy for SEO. This is why it makes sense to promote these sites. However,
This is google showing cheapflights.com as the exact domain for your query, but it ranks below Skyscanner.
Online success is not dependent on the domain name. EMDs offer other benefits such as branding and recognition.
Make sure the domain name is not unique
Although many websites used generic names in the early days, this popularity has declined significantly over the past few years. This is also because many generic names are already taken. Bloomberg reports that this tactic is being used in certain industries, such as pharmaceuticals.
Doorbell, a company that sells doorbells with security features, upgraded its website to a generic domain, Ring.com and enjoyed great success. Read the entire story.
Some other successful examples of generic domain names are the following: Dictionary.com,Hotels.com, Cars.com, and CreditCards.com.
Stay true to your brand
The simplest and best strategy for a well-known brand is to maintain a domain that includes your brand name.
Users will type the name of your brand followed by a.com.
Sometimes your brand name may be taken up. In this case; you can either buy the domain name of another business or modify your own to make it unique.
Here are some tips to help you keep your brand name alive:
Adding a dash to Hyphenating is a popular way to create a brand domain without spending a lot of money. It can negatively impact your SEO, as Small Business in an Article suggests.
An area domain extension is the addition of a domain extension, such as. uk in the UK or.nl in the Netherlands. According to the Search Engine Journal, all domain extensions have the same SEO weight on Google.
Consider the Dot, Org, or Net: This tactic is used by approximately 50% of websites to preserve their brand names, as discussed on W3Tech.
Create a new TLD. You can use your product to make it unique and relevant for your business. You can use it. bike to identify your business if you sell bikes. This excellent article explains how to create new TLDs.
Unique domain names can set you apart
A unique moniker can help you add value to your domain name.
This tactic does require more brand investment. Big branding is required for domains such as Monster.com and Amazon.com.
Brand names like Hotmail.com or CareerBuilder.com promise results and inform users about their content. They can fulfil users’ expectations and prove to be extremely successful.
