Digital Marketing

How to manage online customer reviews

Want to learn how to get positive feedback from customers? You will learn everything you need to start the process in our guide on how to get more positive customer feedback.

It’s no secret, in this age of information, that consumers value the opinions of others.

Customer reviews are crucial to any brand’s success. A whopping 60 percent of consumers avoid brands that censor their online thoughts.

Transparency is essential for your marketing and communication to be successful. Transparency means dealing with negative or fake public reviews of customers.

We’ll look at online reviews and their sound, evil and fake aspects, as well as offer tips and resources to help you deal with them and use them for your own business benefit.

How to get good reviews from customers

Online reviews can influence a href=”https://review42.com/resources/online-reviews-statistics/#::text=According%20to%20online%20reviews%20statistics%2C%20positive%20reviews%20encourage,the%20start.%20However%2C%20they%20do%20trust%20their%20peers. Online reviews actually influence 67.7% buying decisions.

Good reviews can be very valuable to your business. You can even maximize their value.

Social proof is a great way to use your reviews

Social proof is when people conform to others’ actions or suggestions, usually based on reviews or recommendations.

Social proof is a powerful tool. Customer testimonials or reviews are a great way to get it. If you place your best reviews online in the right spots, you can build trust with consumers, increase traffic to your website, and grow your business.

Here are some tips to maximize your online reviews by adding a healthy dose of social proof:

  • Add testimonials and reviews to your paid advertising to encourage engagement and validate your brand’s performance.
  • Add a tab or widget for reviews to your site so that people can easily see your positive feedback and reviews. Make sure they are hard to miss.
  • Share customer testimonials and attention-grabbing images on your most popular social media platforms.

Post positive testimonials where needed on your website. You can include positive customer feedback or quotes on your homepage, about page, product pages, and landing pages.

Get more positive reviews from customers.

Earning more positive customer reviews can also help you maximize the benefits of good customer feedback. Your customer feedback will not only be vital for improving your communication and service, but you will also benefit from the higher quality of reviews.

There are many ways to earn more positive feedback. From signing up for popular review platforms to offering your customers free shipping and a discount code in exchange for their reviews on multiple platforms.

Negative customer reviews: How to handle them.

Now that we’ve discussed maximizing positive online reviews let’s look at the murkier waters surrounding negative customer reviews.

You might be surprised to learn that when someone comes across a bad review, they will spend around.

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