Negative Keywords: What Do They Mean?
Negative keywords are terms used in advertisements to increase the ROI and target. They tell the host not to run an ad based on the entered keywords.
For example, if you include the word “free,” the search engine won’t display your ad in search results that contain the word “free” within these. So, what can it mean for you?
If you can block specific keywords from being linked to your advertisement, you can be sure your ad will be shown to the correct target audience. For instance, if you are advertising for “rock climbing for children,” it is likely that you will place bids on search terms like “rock climbing equipment” or ‘rock climbing equipment.’
These are extremely broad, therefore, your ad will appear when someone searches for combos like adult climbing equipment. For instance, someone looking for adult climbing equipment does not want to climb rocks for children.
These ads appearing in your search results are nothing more than a wasted ad budget because most people will choose to disregard them.
How Do Negative Keywords Work?
Negative keywords aren’t as effective as positive ones and require exact matching.
Most of the time, Google associates variations of keywords to the same query; however, it’s not the case when you use negative keywords.
That means that when you include a negative word, you should also have its synonyms, misspellings, and plural variants. For instance, If the negative comment is a hill, you must have terms such as hills or hills. Etc.
Benefits of Using Negative Keywords
Let us make it easier for you.
Suppose you are a proprietor of a company and your advertisement keeps coming up in irrelevant search results. In that case, it is merely signaling to Google that your ad isn’t appropriate for the audience you’re targeting. In turn, you’ll be charged higher to be visible in the results of searches.
The reason for this is that CTR is directly impacted on Quality Scores. The lower your anticipated CTR is, the lower your quality score, and the less relevant your advertisement will appear to Google.
Look over the advantages by using negative keywords.
Improves CTR
The term “click-through rate” is the number of impressions that lead to the click. Therefore, it’s clear that having a high CTR is crucial for any business owner. By displaying your ads to fewer users who aren’t interested and fewer people, you’ll have fewer wasted impressions and, consequently, spend less.
Boosts Conversions
If you improve your advertisements’ search engine and ensure that they are optimized, you can get higher conversion rates for your site. This means you can gain more qualified leads for your website, thus increasing the conversion rate.
Reduces Cost per Conversion
Another advantage of using negative keywords is reducing the conversion price. When you have a high conversion rate,, you can send potential visitors to your website. What is the reason?
This is because you’re just targeting those interested in purchasing the products you provide. Thus, only potential buyers click on your advertisements, reducing the conversion cost.
Saves Money
If no one interested in your advertisement clicks it, you’re losing money. Fret not! Utilizing negative keywords could assist in saving some money. Because negative words allow you to reach people who are genuinely interested in the ad.
Negative keywords can save money on –
Searches that are not relevant to the campaign
Inquiries that are not relevant to the product or service.
Searches that have similar brand names
Results that match the brand name of a competitor
